Wednesday, July 08, 2009


I have to share this with you people. Honda Insight is the hybrid counterpart to Toyota's Prius. The whole concept of moving onto Hybrid is to conserve fuel and reduce impact of burning fossil fuel on the environment. There are so many initiatives taken by government and the auto industry to promote the use of hybrid. For example: On top of the savings you get from consuming less fossil fuel, you also get additional tax benefits for owning a hybrid - courtesy the US government. The picture to the left makes a mock of all these efforts. Its an advertisement for the Insight which is carried by an airplane or a glider(not seen in the picture). Burn unnecessary fuel to promote something that uses less fuel! Sometimes I don't get the marketing folks - Hello/Heaveno...What the hell (or heavens) were you thinking?
The picture was taken over Chicago downtown skies on July 3rd, 2009.

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